How does the targeting process in entrepreneurship differ from the targeting process in traditional marketing?
A)Entrepreneurs begin the process by identifying a viable customer segment.
B)Entrepreneurs begin the process with the idea for a new product.
C)Entrepreneurs begin the process by developing an end user profile.
D)Entrepreneurs often skip developing the psychological profile part of their potential customer base altogether.

Question

Quizplus · Accepted Answer

Entrepreneurs often start with an innovative product idea and then seek to find a market for it, whereas traditional marketing typically starts with identifying a customer need or segment and then developing a product to meet that need.

How Does the Targeting Process in Entrepreneurship Differ from the Targeting