Why did Smart Skin Care choose to first seek out and market primarily to 30-somethings who engaged in extreme sports?
A)They needed to test the product with a real-life sample group before bringing it to a wider audience.
B)They needed this group as a beachhead market because the larger sunscreen market was too competitive and diverse.
C)Marketing suggested this was where the greatest profitability in the life cycle of their product could be found.
D)They knew that marketing to the "early majority" group would pay greater dividends faster than seeking out innovators and early adopters.

Question

Quizplus · Accepted Answer

Smart Skin Care chose to seek out and market primarily to 30-somethings who engaged in extreme sports because the larger sunscreen market was too competitive and diverse. By targeting a specific niche market, they could establish themselves as a leader in that area and then expand their product to a wider audience. This strategy is known as beachhead marketing.

Why Did Smart Skin Care Choose to First Seek Out