In the technology adoption life cycle,which two groups represent the largest parts of the customer base?
A)early and late majorities
B)early adopters and early majorities
C)innovators and laggards
D)late majority and laggards

Question

Quizplus · Accepted Answer

The early and late majorities represent the largest parts of the customer base because they are the groups that are more likely to adopt a new technology once it has been proven to be successful by the early adopters. The early adopters and innovators represent a smaller percentage of the customer base, while the laggards are the last group to adopt a new technology and represent the smallest percentage of the customer base.

In the Technology Adoption Life Cycle,which Two Groups Represent the Largest