Al Ries suggested that using one word as the product or company would create a stronger brand.What was the reasoning behind this suggestion?
A)It would be easier for consumers to remember.
B)It would leave it to the consumer to fill in the blank.
C)It would force the product to represent one singular goal.
D)It would encourage linkage between the company and its service.

Question

Quizplus · Accepted Answer

Al Ries suggested using one word as the product or company name because it would be easier for consumers to remember. The simpler the name, the more likely it is to stick in the consumer's mind.

Al Ries Suggested That Using One Word as the Product