A low-budget strategy that focuses on personally interacting with a target group by promoting products and services through surprise or other unconventional means is called ______.
A)cross-platform marketing
B)guerrilla marketing
C)agile marketing
D)ambush marketing

Question

Quizplus · Accepted Answer

Guerrilla marketing is a low-budget strategy that involves unconventional and surprising marketing tactics to interact personally with a target group and promote products or services. It relies on creating a buzz and word-of-mouth marketing rather than traditional advertising methods. Cross-platform marketing refers to using multiple platforms such as social media, email, and websites to promote a product or service. Agile marketing is a methodology focused on flexibility and adaptability in response to changing market conditions. Ambush marketing is an unauthorized marketing campaign that capitalizes on a popular event or brand without permission or affiliation.

A Low-Budget Strategy That Focuses on Personally Interacting with a Target