As described in the text,Blendtec created a post on YouTube where viewers were asked for items to blend which gathered six million views in six days.This successful campaign is an example of ______.
A)influencer marketing
B)guerrilla marketing
C)advertising through education
D)target marketing

Question

Quizplus · Accepted Answer

Blendtec's YouTube campaign fits the definition of guerrilla marketing, which is a low-cost, unconventional approach to marketing that often relies on creativity and surprise tactics to create buzz and generate viral content. The use of social media to solicit ideas for blending unusual items, such as iPhones and golf balls, was an unexpected and attention-grabbing approach that captured the interest of viewers and earned a significant amount of exposure for the brand. Influencer marketing involves partnering with individuals who have a large following on social media to promote a product or service, while advertising through education refers to using informational or instructional content to promote a product or service. Target marketing involves tailoring marketing efforts to a specific demographic or customer segment based on factors such as age, gender, or location. While Blendtec's campaign may have been targeted at a specific audience, such as fans of quirky or outrageous content, it was not a traditional form of target marketing.

As Described in the Text,Blendtec Created a Post on YouTube