Coca-Cola's "the happiness machine"-a vending machine that gives out seemingly endless cans of Coca-Cola,plus surprise gifts such as bunches of flowers,balloon animals,pizzas,and giant sandwiches-is an example of ______.
A)entrepreneurial marketing
B)traditional marketing
C)guerrilla marketing
D)transactional marketing

Question

Quizplus · Accepted Answer

"The happiness machine" is an example of guerrilla marketing, which involves creating unconventional and unexpected marketing campaigns to generate buzz and excitement around a brand or product. The surprise gifts and endless supply of Coca-Cola create a memorable and positive experience that is likely to be shared and talked about among consumers.

Coca-Cola's "The Happiness Machine"-A Vending Machine That Gives Out Seemingly