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Shawne Gave a Well-Prepared PowerPoint Presentation on Her New Spray-And-Dry

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Shawne gave a well-prepared PowerPoint presentation on her new spray-and-dry mop.The slides gave bullet-type descriptions of the product features and mechanical engineering.The verbal description was perfect,but the audience had trouble understanding what the product looked like and how it worked.Shawne had described the product yesterday to a group of engineers who understood the product perfectly.What principle of communication would have helped Shawne?

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