Mehmet's café sells coffee for only $.50,which is less than it costs,but Mehmet hopes customers will come for the coffee and end up buying sandwiches and pastries.What sort of pricing strategy is Mehmet pursuing?
A)psychological pricing
B)loss leader
C)introductory offer
D)customer-led pricing

Question

Quizplus · Accepted Answer

Mehmet is using loss leader pricing, which is when a product is sold at a loss in order to attract customers who will then purchase other products at a higher profit margin.

Mehmet's Café Sells Coffee for Only