In what type of pricing customers are encouraged to believe that the product is less expensive than it really is?
A)skimming
B)fair pricing
C)psychological pricing
D)customer-led pricing

Question

Quizplus · Accepted Answer

In psychological pricing, customers are encouraged to believe that the product is less expensive than it really is, by using techniques such as odd pricing (setting prices just below a round number, e.g. $9.99 instead of $10.00) or using sale language (e.g. "40% off" instead of stating the actual price).

In What Type of Pricing Customers Are Encouraged to Believe