Which term refers to the CVP approach that involves listing all the advantages of your product or service without comparing it to others?
A)product-market fit
B)all-benefits approach
C)resonating-focus approach
D)points-of-difference approach

Question

Quizplus · Accepted Answer

The all-benefits approach is the CVP approach that involves listing all the advantages of your product or service without comparing it to others. This approach is useful when competition is not a major concern or when a company is trying to establish a new market segment.

Which Term Refers to the CVP Approach That Involves Listing