Which of the following offers a variety of products to two or more customer segments with different needs,even if the resulting markets are unrelated to one another?
A)segmented market
B)niche market
C)mass market
D)diversified market

Question

Quizplus · Accepted Answer

A diversified market offers a variety of products to two or more customer segments with different needs, even if the resulting markets are unrelated to one another. This strategy involves expanding the business operations into new products, services, or industries to reduce risk and increase revenue opportunities.

Which of the Following Offers a Variety of Products to Two