Which of the following is considered the "gold standard" for CVPs?
A)all-benefits approach
B)points-of-difference approach
C)resonating-focus approach
D)low-cost advantage approach

Question

Quizplus · Accepted Answer

The resonating-focus approach is considered the "gold standard" for Customer Value Propositions (CVPs) because it concentrates on delivering superior value by focusing on the few aspects that mean the most to customers, rather than trying to be all things to all people.

Which of the Following Is Considered the "Gold Standard" for CVPs