If an automobile manufacturer advertised an "automobile for all ages," what market is it addressing?
A)a target market
B)a niche market
C)a mass market
D)a diversified market

Question

Quizplus · Accepted Answer

A mass market refers to a large and diverse group of consumers who have varying needs and wants. By advertising an automobile for all ages, the manufacturer is targeting a broad audience, indicating that the car is suitable for anyone, regardless of age. This is more aligned with a mass market approach than targeting a specific group (target market) or a small, specialized segment (niche market). Additionally, there is no indication that the car is designed to meet the needs of a specific group with diverse needs (diversified market).

If an Automobile Manufacturer Advertised an "Automobile for All Ages