Tom Mattia states that the focus for international communications campaigns should be to define and build the organization's ______.

Question

Quizplus · Accepted Answer

Tom Mattia suggests that the focus of international communications campaigns should be on defining and building the organization's "story," which likely encompasses its values, mission, culture, and unique selling proposition. This story can then be communicated effectively to target audiences through various channels to build brand awareness and engagement. While marketing, financial requirements, and product are all important components of a business, they are not the central focus of international communications campaigns.

Tom Mattia States That the Focus for International Communications Campaigns