When Ernst & Young took over Arthur Andersen accounting firm following the Enron scandal,the communications team had to ______ to support the acquisition in a little over a month.

Question

Quizplus · Accepted Answer

When a company acquires another company, it is important to communicate the details of the acquisition to stakeholders, including employees, clients, and shareholders. In this case, Ernst & Young had to quickly implement a global communications plan to inform all stakeholders about the acquisition of Arthur Andersen following the Enron scandal. This would help build trust and stability in the newly merged company. Selling corporate assets, notifying shareholders, and implementing a marketing plan may also be important steps in the acquisition process, but communication is vital to ensuring a successful transition.

When Ernst & Young Took Over Arthur Andersen Accounting Firm