What term is used to explain the positive bias shown by customer toward certain products because of a favorable experience with other products made by the same manufacturer?
A)image restoration
B)halo effect
C)corporate branding
D)influence principle

Question

Quizplus · Accepted Answer

The halo effect is a cognitive bias in which the positive impression of a company or brand in one aspect transfers to other products or aspects of the same company or brand, resulting in a positive bias toward those products as well.

What Term Is Used to Explain the Positive Bias Shown