Question 1

What dominates the world of political communications today according to political communications expert Dennis W.Johnson?

Accepted Answer

C

Question 2

What did insurance provider Humana implement in Mississippi to position itself ahead of its competitors while the federal government was preparing to launch the Affordable Care Act (ACA)?

Accepted Answer

Humana implemented the Campaign for a Healthy Mississippi, which promoted awareness of the ACA and helped people enroll. This positioned the company ahead of its competitors, as it demonstrated a proactive approach to providing resources and education to the community.

Question 3

Which of the following is an example of government communications providing information that can be considered essential to the well-being of the public?

Accepted Answer

Registering to vote is essential to participating in the democratic process and exercising one's civic duty. The other options are not necessarily essential to the well-being of the public.

Question 4

Which of the following is a dynamic,interactive process for the transmission of information among politicians,the news media,and the public?

Accepted Answer

Political communications is the process of transmitting information between politicians, the news media, and the public. It is a dynamic and interactive process that involves various communication channels and strategies to shape public opinion and influence political outcomes. Strategic communications, public affairs, and government relations are related but distinct fields that may also involve politicians, the media, and the public, but with different objectives and approaches.

Question 5

What is the focus of political communication?

Accepted Answer

Political communication primarily involves the transmission of messages from elected officials or candidates to the public or voters, with the aim of influencing their opinions or actions. This type of communication can take various forms, including speeches, debates, advertising, social media, and direct mail, and is often related to electoral campaigns or policy initiatives. While government-to-citizen communication (C) is also an important aspect of political communication, it is generally aimed at informing or educating the public about government programs or policies, rather than persuading them to support a particular political candidate or agenda. Similarly, while organizations may engage in political communication with government officials (D), this type of communication is typically focused on lobbying for specific policy changes, rather than engaging with the broader public.

Question 6

How does government relations differ from public affairs in terms of who initiates contact?

Accepted Answer

Government relations typically involve an organization initiating contact with government entities to influence policy or legislation, whereas public affairs encompass a broader range of activities aimed at managing an organization's public image and relationships, not limited to government interactions.

Question 7

What communicators are duty-bound to inform their chain of command,fellow service members,and the public about their activities?

Accepted Answer

Military public affairs officers are duty-bound to inform their chain of command, fellow service members, and the public about their activities. This is a crucial aspect of maintaining transparency and accountability within the military, and ensuring that accurate information is being disseminated both internally and externally. While other public communicators, such as private public relations specialists and government public information officers, may also have a duty to inform their respective audiences, the specific responsibilities of military officers in this regard are unique to their context.

Question 8

According to former White House Press Secretary Mike McCurry,who tends to believe the press is going to be on their side?

Accepted Answer

According to former White House Press Secretary Mike McCurry, Democrats tend to believe the press is going to be on their side.

Question 9

More voters and prospects are seeking political and government news online versus in the traditional media due to what current trend?

Accepted Answer

With the increasing use of the Internet by politicians for campaigning and communication, voters and prospects are seeking political and government news online. The rise of social media platforms and digital communication has made it easier for politicians to communicate directly with their voters, allowing citizens to have access to more up-to-date news and information.

Question 10

Public affairs consultant David Payne believes that ______ is a euphemism for direct lobbying of policymakers to influence regulations or laws.

Accepted Answer

Government relations is the term commonly used to refer to activities aimed at directly influencing policymakers and lawmakers in order to impact regulations or laws. The other options, such as public affairs and political communication, may include related activities, but they are not specifically focused on direct lobbying of government officials. Free speech is a broader concept related to the First Amendment of the U.S. Constitution and does not necessarily refer to lobbying activities.

Question 11

According to the BBC,the British first began using the term "lobbying" in what time period?

Accepted Answer

The term "lobbying" was first used in the early 1700s in Britain, when people would gather in the lobby of the House of Commons to try to influence MPs.

Question 12

At least ______ of U.S.adults shared election information on social media during a one-week political snapshot taken in January 2016 by the Pew Research Center.

Accepted Answer

The answer of At least ______ of U.S.adults shared election...

Question 13

Compared to private sector PR,which of the following is unique to government sector public affairs?

Accepted Answer

Unlike private sector PR, government sector public affairs must answer to multiple clients simultaneously, such as the general public, elected officials, and various government agencies. Private sector PR typically has one primary client (the company or organization they represent) with a more specific target audience.

Question 14

Why is it important for Public Affairs Officers to foster positive relationships between military bases and local communities?

Accepted Answer

Poor relationships between military bases and local communities can lead to negative perceptions and complaints about noise, traffic, and other base-related issues. These complaints can lead to pressure from community members and politicians to close the base, which can have significant economic and security implications. Therefore, it is important for Public Affairs Officers to foster positive relationships to ensure the long-term viability of the base.

Question 15

Who has recommended a return to positive messages and brand associations in political communications?

Accepted Answer

The answer of Who has recommended a return to positive...

Question 16

How did the frequency of Facebook status updates by candidates Donald Trump and Hillary Clinton throughout the 2016 campaign cycle compare to 2012 candidates Barack Obama and Mitt Romney?

Accepted Answer

According to a study by Pew Research Center, both Trump and Clinton posted on Facebook more frequently than Obama and Romney did in the 2012 campaign cycle. Specifically, Trump posted on average 6.5 times per day compared to Romney's 1.5 times per day, while Clinton posted an average of 2.5 times per day compared to Obama's 1.1 times per day. This means that both Trump and Clinton posted on Facebook more than twice as often as their 2012 counterparts.

Question 17

What is the term for government relations when it includes indirect communications activity to raise awareness and bring public pressure on government officials through media coverage,petitions,and online campaigns?

Accepted Answer

Public affairs typically involves communication activities aimed at raising awareness and shaping public opinion on issues related to government policy and decision-making. This can include using indirect tactics such as media coverage, petitions, and online campaigns to build support and bring pressure on government officials to take action or change policies. While lobbying may also involve some of these tactics, it specifically refers to direct communication with government officials or their staff to influence legislation or policy decisions.

Question 18

What communication focus does a public affairs professional have in common with a Public Information Officer?

Accepted Answer

Both a public affairs professional and a Public Information Officer focus on communication from the government to the public, making D (government-to-citizen) the correct choice.

Question 19

Before Ebola patient Nina Pham had even arrived at NIH Clinical Center for treatment,what was flooding the NIH public affairs team?

Accepted Answer

The question mentions flooding of the NIH public affairs team, indicating a high volume of media inquiries. The other options do not necessarily involve a large number of inquiries.

Question 20

What branch of communications helps organizations interact with government agencies and elected officials?

Accepted Answer

Government relations specifically deals with the interactions between organizations and government agencies or officials. Public relations and public affairs may involve government relations as a component, but they are not as focused on this specific aspect. Political communications also encompasses government relations, but includes a broader scope of communication related to politics and elections.

Quiz 15: Public Affairs, government Relations, and Political Communications