Which PR tactic is increasingly used to attract tourists to a destination?

Question

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Providing social media content is increasingly used to attract tourists to a destination as it allows for real-time updates, interactive engagement, and a wider reach to potential visitors. Social media platforms allow destination marketers to share photos, videos, user-generated content, and travel tips that can influence a traveler's decision-making process. Additionally, social media allows for targeted advertising based on user interests and demographics.

Which PR Tactic Is Increasingly Used to Attract Tourists to a Destination