What is the function of a PR professional whose client,a professional athlete,behaves badly?

Question

Quizplus · Accepted Answer

When a professional athlete behaves badly, the best function of a PR professional is to emphasize the positive aspects and actions of the client. This involves acknowledging and taking responsibility for the behavior, but also highlighting any positive contributions the athlete has made to society or any steps they are taking to rectify the situation. Issuing false statements or denying the facts of the incident will only further damage the client's reputation, and directing the media to investigate other athletes is not a productive solution.

What Is the Function of a PR Professional Whose Client,a