Firms such as Under Armour,Nike,and Adidas have PR campaigns connected to celebrity athletes to ______.

Question

Quizplus · Accepted Answer

The purpose of PR campaigns connected to celebrity athletes for firms like Under Armour, Nike, and Adidas is to generate positive brand images. This is accomplished by associating their brand with successful, popular, and respected athletes, thus strengthening the connection between their products and a desired lifestyle. However, these campaigns are not necessarily focused on forming corporate sponsorships, publicizing CSR activities, or reducing advertising expenses, although those may be secondary outcomes.

Firms Such as Under Armour,Nike,and Adidas Have PR Campaigns Connected