The Fiesta Bowl,a college football bowl game,takes place every year at the University of Phoenix Stadium.Since 2016,the game has been known as the PlayStation Fiesta Bowl,but it has previously been known as the Vizio Fiesta Bowl and the Tostitos Fiesta Bowl.Which PR tactic has been employed by PlayStation,Vizio,and Tostitos?

Question

Quizplus · Accepted Answer

These companies have engaged in corporate sponsorship by associating their brand names with the Fiesta Bowl, a common practice in sports marketing to gain visibility and promote their brand.

The Fiesta Bowl,a College Football Bowl Game,takes Place Every Year