What did Starbucks state as the reason they quit writing "Race Together" on the cups after one week?
A)The CEO decided that a retail setting was not the place to engage in social issues.
B)The feedback from social media was simply too critical and sales were declining.
C)The initiative lasted for its intended run date and was simply a jumping off point in the conversation.
D)The CEO and Vice President of Corporate Communications felt threatened so the initiative was stopped.

Question

Quizplus · Accepted Answer

Starbucks stated that the "Race Together" initiative was always intended to last only one week and serve as a launchpad for conversations about race. It was not intended to be a long-term campaign.

What Did Starbucks State as the Reason They Quit Writing