What should be the goal of a PR communicator when working with the media?
A)to prepare a carefully written article that is given to the media reporter to use
B)to produce an accurate,balanced story that represents the company's point of view
C)to ensure that any news coverage is always positive or flattering
D)To avoid giving corporate information to media that writes negative or unflattering stories

Question

Quizplus · Accepted Answer

The goal of a PR communicator when working with the media should be to produce an accurate, balanced story that represents the company's point of view. It is not their role to ensure that news coverage is always positive or flattering or to avoid giving corporate information to media that writes negative or unflattering stories. While preparing a well-written article is important, it should not be the only goal.

What Should Be the Goal of a PR Communicator When