According to Kara Alaimo,author of Pitch,Tweet,or Engage on the Street: How to Practice Global Public Relations,what is an effective strategy for global PR professionals who need to promote a firm's CSR efforts?

Question

Quizplus · Accepted Answer

Gaining the assistance of local influencers is an effective strategy for global PR professionals to promote a firm's CSR efforts. Local influencers have a strong following and credibility within the community, which can help to amplify the message and increase awareness of the CSR efforts. They can also provide insights into local customs and values, which can be helpful in crafting the messaging to ensure it resonates with the target audience. Additionally, working with influencers can also lead to positive word-of-mouth endorsements, which can be invaluable in building the firm's reputation and enhancing its CSR efforts.