According to Kara Alaimo,author of Pitch,Tweet,or Engage on the Street: How to Practice Global Public Relations,what is an effective approach for engaging in global PR?

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To be effective in global PR, it is crucial to create a PR strategy that reflects local customs and culture. This means understanding the values and norms of the local community and tailoring your messaging and approach to align with them. This approach will help build trust and credibility with local audiences, and avoid cultural missteps that could damage your brand or message.