Dozier and Broom note that "strategic planning is deciding where you want to be in the future and how to get there." What does this interplay of goals and strategy make possible for a company?
A)defines the objectives for strategic PR plans
B)leads to solid corporate social responsibility initiatives
C)sets the organization's direction proactively,thereby avoiding drift and repetition of activities
D)provides a starting point for all future campaigns

Question

Quizplus · Accepted Answer

Strategic planning sets the organization's direction proactively, which means that the company will have a clear vision of what they want to achieve in the future and how they are going to do it. This helps them avoid drift and repetition of activities and ensures that all efforts and initiatives are focused towards achieving the set goals. Although A, B, and D may be related to strategic planning, they are not the primary purpose of it.

Dozier and Broom Note That "Strategic Planning Is Deciding Where