Question 1

Why is it beneficial to conduct research during the implementation of a plan?

Accepted Answer

Conducting research during implementation allows for measurement of progress and identification of areas where course correction may be necessary. This can lead to more effective implementation and ultimately, greater success in achieving the objectives of the plan.

Question 2

Why did TD Bank implement a campaign targeting the Hispanic community in four major markets?

Accepted Answer

The question states that TD Bank implemented a campaign targeting the Hispanic community in four major markets. The reason for this is likely because Hispanics are the fastest growing U.S. demographic yet they are under-utilizing banking and financial services. This means there is a potentially large untapped market for TD Bank to reach out to and provide services to.

Question 3

Based on her research in fundraising,Dr.Kathleen Kelly identified the importance of stewardship using these four dimensions.

Accepted Answer

Dr. Kathleen Kelly's research identified the four dimensions of stewardship as reciprocity, responsibility, reporting, and relationship nurturing. Option A includes realism, which is not one of the identified dimensions. Option B includes recognition, which is not one of the identified dimensions. Option D includes realistic results, which is not included in the identified dimensions. Therefore, the best choice is C.

Question 4

An objective of the Johnson & Johnson plan is: "Engaging and educating healthcare professionals about sustainability best practices." What is an example of an appropriate tactic to implement in support of this objective?

Accepted Answer

Holding a major industry conference on sustainability best practices would directly engage and educate healthcare professionals about sustainability best practices, making it an appropriate tactic to support the objective. A highly respected physician spokesperson or media kits may also be effective tactics for education, but they may not directly engage the healthcare professionals. Offering discounts to healthcare providers who publicly support Johnson & Johnson initiatives is not directly related to sustainability best practices education and could be seen as a form of bribery.

Question 5

In most cases,what kind of research is the basis for developing PR plans since it is already available and less expensive and time consuming to produce?

Accepted Answer

Secondary research is the best choice for developing PR plans since it involves using existing information that has already been collected and published, making it less expensive and time-consuming compared to primary research. Secondary research includes sources such as academic journals, government reports, news articles, and online databases.

Question 6

What tool do you use to explain why the plan is needed and how it reflects the current situation facing the company?

Accepted Answer

The tool used to explain why the plan is needed and how it reflects the current situation facing the company is a situation analysis. It helps in identifying the internal and external factors that are affecting the company and how the plan can address these factors. The strategic plan is the overall roadmap for achieving the company's goals, while research and tactics are important components of the plan, they do not directly address why the plan is needed and how it reflects the current situation.

Question 7

For the American Academy of Dermatologists CSR campaign,which of the following would be a good tool to increase awareness?

Accepted Answer

A media outreach program targeting both general media and African American-focused media would be the best choice to increase awareness for the American Academy of Dermatologists CSR campaign. This approach would allow for widespread dissemination of information about the importance of skin health and the role of dermatologists. Additionally, targeting African American-focused media would address the specific needs and concerns of this community, which has a higher risk of developing certain skin conditions. The other options, such as writing additional secondary objectives, sending surveys, and beach parties with sunscreen giveaways, may have some benefits but are not as effective for increasing awareness among a broader audience.

Question 8

When an organization successfully implements a CSR campaign in an emerging market that fosters a supportive business climate leading to a reduction in unemployment,what is one of the key results for the emerging market?

Accepted Answer

One of the key results of successfully implementing a CSR campaign in an emerging market is increased economic opportunity. This can lead to the creation of jobs and a reduction in unemployment, ultimately benefiting the citizens and the overall economy of the market. Global recognition and happier citizens may be positive outcomes, but they are not necessarily direct results of a successful CSR campaign in an emerging market. Increased competition for jobs may actually be a negative outcome, as it may lead to exploitation and lower wages.

Question 9

In a nutshell,what does evaluation allow you to do?

Accepted Answer

Evaluation allows you to measure progress by assessing the effectiveness and outcomes of a plan or project.

Question 10

Which type of objective should an organization develop to rebuild its reputation after a negative event?

Accepted Answer

To rebuild its reputation after a negative event, an organization should develop reputational objectives. These objectives allow the organization to focus on improving its image and restoring trust with stakeholders. They are essential in addressing any negative perceptions and creating a positive narrative for the future. Motivational, situational, and informational objectives may also be useful, but they are not as directly related to rebuilding a damaged reputation.

Question 11

Corporate giant SAP is laying groundwork for increasing employee engagement and developing talent for the future through which strategy?

Accepted Answer

The answer of Corporate giant SAP is laying groundwork for...

Question 12

With what activity does the strategic planning process begin and end?

Accepted Answer

The strategic planning process typically starts with conducting research to gather important data and information about the market, industry, competition, and customer needs. This research helps in making informed decisions about objectives, target audiences, and a timeline for implementation. The process usually ends with the development of a final strategic plan that outlines actionable steps for achieving the desired objectives. Therefore, option B - conducting research, is the correct answer as it is the activity with which the strategic planning process begins.

Question 13

When your client suffers a public catastrophe that erodes consumer confidence in its brand,which course of action would you recommend?

Accepted Answer

A CSR campaign with reputational objectives would be the best choice in this situation because it focuses on rebuilding consumer trust and confidence in the brand. The campaign can involve initiatives that demonstrate the organization's commitment to ethical and socially responsible practices, thereby creating a positive reputation among stakeholders. This can include activities such as sponsoring community programs or investing in sustainable business practices. A strategic PR plan that highlights the corporate history of excellence may not address the root cause of the crisis and may be perceived as insincere. Retooling the organization's mix of products may not necessarily address the reputational damage caused by the catastrophe.

Question 14

Who once said,"However beautiful the strategy,you should occasionally look at the results"?

Accepted Answer

Winston Churchill is credited with this quote, which highlights the importance of not just having a strong strategy, but also periodically assessing and evaluating its effectiveness based on the results it achieves.

Question 15

Dozier and Broom note that "strategic planning is deciding where you want to be in the future and how to get there." What does this interplay of goals and strategy make possible for a company?

Accepted Answer

Strategic planning sets the organization's direction proactively, which means that the company will have a clear vision of what they want to achieve in the future and how they are going to do it. This helps them avoid drift and repetition of activities and ensures that all efforts and initiatives are focused towards achieving the set goals. Although A, B, and D may be related to strategic planning, they are not the primary purpose of it.

Question 16

Based on Martha Whiteley's insights,what is one of the best ways to sharpen your critical thinking skills?

Accepted Answer

The answer of Based on Martha Whiteley's insights,what is one...

Question 17

Which of the following statements best describes the results of an Edelman study on the role of social purpose in purchasing decisions?

Accepted Answer

The study found that consumers are buying and advocating for purposeful brands, indicating that social purpose is playing a significant role in purchasing decisions. This choice is the best description of the study's results. The other choices are not supported by the information given in the question stem.

Question 18

Demonstrating the impact of the plan against its objectives occurs during the evaluation phase.How would positive results benefit you as the plan author?

Accepted Answer

Positive results from the evaluation phase can help to show the effectiveness of the plan and gain support from management or clients for future plans. This can provide opportunities for further growth and development in the field. However, it does not necessarily guarantee the campaign will continue or automatically increase current budget and resources, and there may still be a need to request additional funds if the plan is to continue or expand.

Question 19

If corporate social responsibility efforts promote a business as a good neighbor but its business practices have historically ignored pollution at its manufacturing plants,what degree of risk is this business taking?

Accepted Answer

This business is taking a serious risk because any hypocrisy or hint of it can seriously damage CSR efforts and corporate reputation. Consumers today are more cautious and pay more attention to a company's practices than ever before. If a company is promoting itself as socially responsible, but in reality, it is not, it can suffer severe reputational damage. Therefore, it is essential to align business practices with CSR efforts to maintain credibility and trust with customers.

Question 20

Data from upfront primary and secondary research served as a benchmark to measure awareness after campaign completion in which case study?

Accepted Answer

The case study involving Food Lion used data from upfront primary and secondary research as a benchmark to measure awareness after the campaign completion.

Quiz 5: Implement Your Strategic PR- CSR Plan