The most powerful medium of persuasion in changing people's opinions is usually ________.

Question

Quizplus · Accepted Answer

Research has consistently shown that face-to-face interactions are the most effective form of persuasion in changing people's opinions. This is because it allows for the use of verbal and nonverbal cues, personalized communication, and the opportunity for immediate feedback and clarification. Written arguments can still be persuasive, but may lack the interpersonal connection and ability to tailor the message to the individual. Second-hand "word of mouth" and media presentations can be influential, but are often less trusted due to potential biases and lack of direct interaction.

The Most Powerful Medium of Persuasion in Changing People's Opinions