The most critical factor (and the one most difficult to change) in altering attitudes is the ________.

Name: The most critical factor (and the one most difficult to change) in altering attitudes is the ________.
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Question

Quizplus · Accepted Answer

The audience's characteristics, such as their beliefs, values, and past experiences, heavily influence how they perceive and respond to messages. These characteristics can be difficult to change and can have a significant impact on whether or not attitudes are altered.

The Most Critical Factor (And the One Most Difficult to Change)