Canada is a very multicultural society; immigrants to Canada come from all over the world. Tim Hortons is testing different food items to cater to the wide variety of tastes of the different ethnic groups across the country. What benefit would it be to Tim Hortons to launch new food items aimed at different cultures?
A) it would help attract top talent
B) it would drive creativity and innovation
C) it would provide a marketing edge
D) it would increase customer loyalty
Correct Answer:
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