In deciding on a product line, managers should balance product requirements with which of the following?

Question

Quizplus · Accepted Answer

Product requirements should be balanced with customer preferences when deciding on a product line. Specialty goods, last year's sales, and demographics may be considered as factors, but they should not be the primary focus. Ultimately, the success of a product line will depend on how well it meets the needs and desires of the target market.

In Deciding on a Product Line, Managers Should Balance Product