Fitbit makes wearable fitness technology devices. While performing a SWOT analysis on the business, it becomes aware of market research stating that consumer demand for these types of devices will increase rapidly in the next few years. This would be classified as which of the following for the company?
A) opportunity
B) threat
C) weakness
D) strength

Question

Quizplus · Accepted Answer

The market research stating that consumer demand for fitness technology devices will increase rapidly in the next few years represents an opportunity for Fitbit to capitalize on this trend and increase their market share.

Fitbit Makes Wearable Fitness Technology Devices