While conducting a SWOT analysis, a Pita Pit executive notes that avocado prices have increased by over 40%, which would be classified as a threat. The same executive also suggests that Pita Pit could experiment with edamole, which is guacamole made from shelled edamame. This is classified as which of the following in the SWOT analysis?
A) weakness
B) opportunity
C) threat
D) strength

Question

Quizplus · Accepted Answer

The suggestion to experiment with edamole is classified as an opportunity, as it presents a potential avenue for growth or improvement for the company despite the threat of increasing avocado prices.

While Conducting a SWOT Analysis, a Pita Pit Executive Notes