Coca-Cola makes Vitamin Water. While performing a SWOT analysis, it is discovered that sales of healthier functional beverages, such as Vitamin Water, are expected to grow much more quickly than sales of cola drinks in the next five years. The fast growth of the functional beverage market would be classified as an opportunity, and the slowing growth of the cola market would be classified as which of the following?
A) opportunity
B) strength
C) weakness
D) threat

Question

Quizplus · Accepted Answer

The slowing growth of the cola market is classified as a threat, as it poses a potential negative impact on Coca-Cola's overall business.

Coca-Cola Makes Vitamin Water