A brand manager at Procter & Gamble would like to raise the profile of a new shampoo the company has introduced. She thinks her best options may be a celebrity endorsement or a unique advertising campaign. She calls together her team to brainstorm more ideas. The brand manager is in which stage of the managerial decision-making process?
A) identifying the problem or opportunity
B) selecting an alternative
C) generating alternatives
D) reaching a consensus

Question

Quizplus · Accepted Answer

The brand manager is currently in the stage of generating alternatives, as she is trying to brainstorm more ideas for how to raise the profile of the new shampoo.

A Brand Manager at Procter & Gamble Would Like to Raise