Which of the following is the coordination of all aspects of a company's promotion mix to ensure that a clear and consistent message is conveyed to consumers?
A) integrated marketing communications
B) marketing mix
C) promotional package
D) marketing communications mix

Question

Quizplus · Accepted Answer

Integrated marketing communications refers to the coordination of various promotional elements to achieve a consistent message about a brand/product to the targeted audience. It includes elements like advertising, public relations, personal selling, sales promotion, direct marketing, etc. This approach is helpful in creating a more effective and reinforcing message that resonates with customers.

Which of the Following Is the Coordination of All Aspects