Which of the following is defined as a non-personal promotional message that is paid for by an identified sponsor and directed to a selected audience?
A) advertising
B) public relations
C) publicity
D) sales promotion

Question

Quizplus · Accepted Answer

This is the definition of advertising, as it involves a paid-for message from a sponsor that is directed to a specific audience. Public relations involves building and maintaining relationships with various stakeholders, while publicity involves generating media coverage through non-paid means. Sales promotion involves offering incentives to encourage customer purchases.

Which of the Following Is Defined as a Non-Personal Promotional