Which element of the promotion mix involves the use of direct incentives for customers to purchase or try a product?
A) sales promotion
B) advertising
C) personal selling
D) media relations

Question

Quizplus · Accepted Answer

Sales promotion involves the use of direct incentives, such as discounts, coupons, contests, and samples, for customers to purchase or try a product. Advertising involves using various forms of media to promote a product, personal selling involves face-to-face communication with potential customers, and media relations involves building relationships with journalists and media outlets to gain publicity for a product or brand.

Which Element of the Promotion Mix Involves the Use of Direct