If Jazzy Jeans wants to ensure that customers receive a consistent message about its product, which concept should it use?
A) advertising
B) sales promotion
C) integrated marketing communications
D) public relations

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) refers to coordinating and integrating various marketing communication tools and messages to deliver a unified, consistent message to customers. By using IMC, Jazzy Jeans can ensure that all of its marketing efforts, including advertising, sales promotions, and public relations, are aligned and work together to deliver a clear message about the brand and product.

If Jazzy Jeans Wants to Ensure That Customers Receive a Consistent