Coca-Cola uses television and print advertising, event sponsorship, and point-of-purchase displays. What does this combination of promotional tactics represent for Coca-Cola?
A) advertising
B) public relations
C) promotion mix
D) media relations

Question

Quizplus · Accepted Answer

This combination of tactics represents Coca-Cola's promotion mix, which includes various promotional elements such as advertising, personal selling, sales promotion, and public relations. The use of television and print advertising represents advertising, event sponsorship represents a form of public relations, and point-of-purchase displays represent sales promotion.

Coca-Cola Uses Television and Print Advertising, Event Sponsorship, and Point-Of-Purchase