Which component of the promotion mix allows for immediate feedback?
A) public relations
B) sales promotion
C) personal selling
D) publicity

Question

Quizplus · Accepted Answer

Personal selling involves direct communication between the marketer and the consumer, allowing for immediate feedback and response. The other promotion mix components (public relations, sales promotion, and publicity) may generate feedback, but not necessarily immediate and direct feedback.

Which Component of the Promotion Mix Allows for Immediate Feedback