You're very interested in buying the car you've just test-driven, but you express some concern about the price to the salesperson. He responds, "We have some very attractive financing options that will make the payments easy on your budget." Which step of the personal-selling process does this illustrate?

Question

Quizplus · Accepted Answer

The salesperson is addressing the customer's concern about price and offering a solution by mentioning financing options. This is an example of answering objections, which is a step in the personal-selling process.

You're Very Interested in Buying the Car You've Just Test-Driven