A few days after your new washer and dryer are delivered, you get a call from the store, asking if you're satisfied with the appliances and if the delivery and installation met your expectations. Which step in the personal-selling process does this represent?

Question

Quizplus · Accepted Answer

This represents the follow-up step in the personal-selling process. The store is reaching out to ensure the customer is satisfied with their purchase and installation, which is key in building good customer relationships and increasing the likelihood of future purchases.

A Few Days After Your New Washer and Dryer Are