The salesperson at the auto dealer has answered your questions and accompanied you on a test drive of the vehicle you've selected. Back in his office, he hands you the purchase contract and a pen, and asks, "Will you be paying cash for the car, or do you want to arrange financing?" Which step in the personal-selling process does this represent?

Question

Quizplus · Accepted Answer

This represents closing the sale, which is the final step in the personal-selling process. The salesperson is asking for a commitment to purchase the vehicle, either through cash or financing.

The Salesperson at the Auto Dealer Has Answered Your Questions