A food company makes a variety of dinner sausages in many flavours. The company just recently introduced a line of meatballs, but sales have not been impressive. To encourage trial of the meatballs, the company should do which of the following?
A) create a giant point-of-purchase display featuring their meatball mascot, Marcello
B) offer free pasta with the purchase of any meatball product
C) mail coupons to 100,000 households
D) offer free samples in grocery stores
Correct Answer:
Verified
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