Hudson's Bay would like to promote a new line of dishwashers with the multi-flow system. Because Hudson's Bay wants to be able to reach a nationwide market, which of the following will the company most likely use to promote and sell the product?

Question

Quizplus · Accepted Answer

Advertising is the best choice to reach a nationwide market as it allows for a mass distribution of information about the product through various media channels. Publicity may not reach a wide enough audience and personal selling and trade shows are more effective for face-to-face interaction with potential customers, but may not be efficient for reaching a nationwide market.

Hudson's Bay Would Like to Promote a New Line of Dishwashers