The president of the company wants to better understand the basis on which you, as the marketing manager, selected the promotion mix for a new product. You indicate that the selection of promotion-mix ingredients and the extent to which they are used depend on all of the following EXCEPT which one?

Question

Quizplus · Accepted Answer

The personal preferences of the marketer should NOT be the basis for the selection of the promotion mix. The mix should be based on factors such as the nature of the target market, characteristics of the product, and organizational resources available. The marketing manager's personal preferences should not influence the decision-making process.

The President of the Company Wants to Better Understand the Basis