McDonald's wants to launch a campaign promoting its new gargantuan-sized meals. Because McDonald's will be launching the new size nationally, it will want to use a mix of sales promotion and which of the following?
A) personal selling
B) advertising
C) public relations
D) publicity

Question

Quizplus · Accepted Answer

Since McDonald's will be launching the new gargantuan-sized meals nationwide, it will need to use advertising to reach a large audience and generate awareness about the new product. At the same time, it will want to use public relations to create a positive image for the company and generate buzz about the new meal size, potentially through media coverage, events, and partnerships with influencers or other brands. While personal selling and publicity may also be useful in promoting the new meals, they are not as well-suited to reaching a national audience or generating widespread awareness.

McDonald's Wants to Launch a Campaign Promoting Its New Gargantuan-Sized