Which of the following is a plan for combining the four components of the promotional mix to achieve one or more marketing goals?
A) marketing strategy
B) promotional campaign
C) advertising initiative
D) media blitz

Question

Quizplus · Accepted Answer

A promotional campaign is a plan for combining the four components of the promotional mix (advertising, sales promotion, personal selling, and public relations) to achieve one or more marketing goals.

Which of the Following Is a Plan for Combining the Four